Different disciplines, same instinct.

I designed the delivery methodology used across Pine Media — Sprints first, then a five-stage Outcome-Oriented Agile model, and now OKRs. I led the CRM transformation onto Zoho, and I built the technical capability — including self-taught Deluge scripting — to keep automation moving without external dev support.

My path runs from professional kitchens, through a first-class BSc in audio production, into operations. Different disciplines, same instinct: build the system that lets the work happen.

Ten years in professional kitchens — the last six running a team through service — turned out to be closer to operations than it looks. You keep a system moving when something's gone wrong upstream, with clear ownership and fast decisions, or service falls apart.